Panelist vs. Survey Matching

Which one is right for me?

Panelist Matching and Survey Matching are two distinct approaches used in survey research to connect panelists with relevant surveys. Each method serves a specific purpose and offers different functionalities.

Panelist Matching is a targeted approach where a request is made for surveys that align with a specific panelist's profile data, location, and device. This method ensures that only surveys matching the panelist's attributes are returned, excluding any other surveys. Panelist Matching is beneficial when researchers want to streamline the survey experience for panelists by presenting them with surveys tailored to their characteristics. By leveraging panelist profile data, location, and device information, Panelist Matching enables a precise and efficient matching process.

Survey Matching takes a broader approach. It provides the supplier (or research organization) with access to all available surveys within their network, along with comprehensive information on quotas and qualification details for each survey. In this scenario, the supplier is responsible for manually matching their panelists with the surveys based on the provided information. Project Matching is advantageous when researchers require more flexibility and control over the panelist selection process. It allows suppliers to review the full range of available surveys and make informed decisions based on quotas and qualifications.

Summary

Panelist Matching is a focused method that narrows down the surveys to those specifically suited to a panelist's profile, location, and device, ensuring a personalized experience. In contrast, Survey Matching offers suppliers the ability to access all available surveys, including quotas and qualifications, and enables manual matching of panelists with surveys based on their expertise and characteristics. Both approaches serve unique purposes, catering to different research needs and preferences.